During Humber Creative Advertising's Sprint Week in 2024, our team developed a campaign to celebrate Something in the Water Brewing Co.'s birthday, which coincidentally falls on Victoria Day (aka May 24). So why not have their mascot, Colonel Troutman, and Queen Victoria celebrate their birthdays together? We aimed to boost foot traffic and sales at the Liberty Village location by playfully mixing things up with the Queen.
What better way to do that than by getting cheeky with Queen Victoria?
